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Buying blue to raise green

Women's fraternity sell blue jeans to raise money for visually impaired

By: Louis Goggans

Issue date: 9/30/09 Section: News
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Cathy Gianella, vice president of foundations for the Delta Zeta chapter of Delta Gamma, said the event is the first of its kind at The U of M.

Gianella suffered blindness in one eye for a week after scratching her eye during an exam.

"I couldn't go out in the sun, and I had to wear sunglasses all the time, even in the dark," said the junior public relations and Spanish double major. "I wear glasses now, and I understand what it feels like to be blind, so it's great to work with such organizations as Charity Denim."

Ruth Billow, a Delta Gamma in the 1930s who has been blind since childhood, asked the organization to help blind children, adults and their families as its international philanthropy project.

Brittany Jones, co-chair of the event, said she thinks the fundraiser will help bring attention to Delta Gamma's Anchor Splash Week and the Service for Sight foundation.

"I think it's going to raise more awareness about the week," the sophomore hospitality and resort management major said. "It's a fun way to bring more awareness to Service for Sight. What's better than to go shopping for a cause?"
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